Always pace into the heed of the individual who is going to be buying your wares. Everything you scribble should come together their needs, desires, hopes, wishes, fears and dreams.

Benefits, benefits, benefits. You must e'er centering on the benefits of your wares rather than the features. People buy benefits and results - NOT features. The side by side entity consumers buy are the weighty benefits. It's all just about wise to your buyer. To initiate yearning your potential likes to cognise all the benefits that will come to pass when he or she buys your goods. You necessitate to create an excitement inside them - so that they can't set out the grant and they really obligation your wares.

Keep it unsophisticated. You have to talking to your possibility suchlike you would have a word to your chum finished tea.

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Use the remark 'YOU' - 'you' makes your possibility have a feeling that you are conversation to them personally.

Use the AIDA Formula when dedication your copy:

Attention

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Interest

Desire

Action

Gain the readers Attention (through head and sub head)

Arouse their Interest (the student wishes to be aquiline from the prototypical sentence - you lone have something like 10 seconds to grab hold of their focus if you don't you've missing them) the early line, the 2d line, the firstborn paragraph,

Stimulate Desire (this is where your product benefits come in NOT features)

Ask for Action (ask for sale, supply the human being a basis to buy from you now - if you don't you in all likelihood have nowhere to be found the merchandising.)

© Mark Pocock 2005 All rights reserved

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